Tasha Mayberry-Mullyakaev
President and Co-Founder

Tasha graduated summa cum laude from Kaplan University, earning a BA in Legal Studies. Previously, Tasha worked as a direct response marketing representative for nearly five years where she consistently ranked within the company’s top 10 agents. Moreover, she has experience as a paralegal, marketing analyst and a Vice President of Marketing & PR for an insurance brokerage firm.

As a husband and wife team, Tasha and Pavel Mullyakaev founded Social Media 22 and have helped companies grow from their garage to their own warehouse; win product awards; gain thousands of Facebook fans and emails on their marketing lists; continuously get mentioned on TV, in magazines and more. Tasha is a writer for VentureMom.com and CHIC-CEO, and she is the editor-in-chief and owner of Best in Baby Biz & Kids Magazine.


Pavel Mullyakaev
Vice President and Co-Founder

Pavel attended seven years of school and graduated from Ulyanovsk State University in Ulyanovsk, Russia. Pavel was top of his class and is highly skilled in PHP, ASP, HTML, CSS, Adobe Photoshop, WordPress, Drupal, Joomla as well as a variety of ecommerce shopping cart platforms including Shopify, Big Ecommerce, Magento, Ecommerce Templates, CS Cart, and others. He is a very talented web designer.


Giselle Diaz
Digital Marketing Manager

Giselle is amazingly bright, creative, meticulous, and has played a huge role in the day-to-day business operations with a focus in PR and other marketing work. She graduated cum laude from Hunter College with a degree in Media Studies and a minor in Psychology. Giselle has excelled across the board and her passion and willingness to go above and beyond keeps her in the forefront of new marketing/PR trends. Before Social Media 22, Giselle worked as a Social Media Marketing Associate for Do You Remember, LLC combining her passions for social media and pop culture. She also interned at a music PR company called Tell All Your Friends, inspiring her to pursue public relations. Giselle is an integral part of the Social Media 22 Team and has become an expert in many facets of marketing and PR.


Matthew Loftus
Social Media Associate

Matthew graduated from Rutgers University with a major in Information Technology and a minor in Digital Communication, Information, and Media. During both his time at Rutgers as well as post-graduation, he held a variety of positions that included the likes of technical specialist, web designer, marketing associate, computer programmer, and account manager. Matthew also has experience in the fields of graphic design, social media, copywriting, and video editing. Matthew handles numerous marketing tasks here at SM22. He is a talented writer, creative thinker, and manages all of the social media marketing for clients, manages blogger reviews, and more. He is from Central New Jersey and enjoys the following hobbies: hockey, basketball, skiing, weight-lifting, and fantasy football.


Chris Frost
Creative Marketing Associate

Chris Frost is a graduate of Ithaca College with a degree in Integrated Marketing
Communications. He has a passion for marketing communications, strategic planning, and brand design. Chris is genuinely interested in understanding the unique story behind each brand he works with and utilizes this insight to craft compelling creative executions and marketing strategy.

Before Social Media 22, Chris worked with small and medium-sized businesses in a number of industries to develop marketing strategy and deliver research-backed creative spanning from immersive digital touchpoints to print advertising.

Chris grew up in the beautiful state of Maine. He loves traveling, meeting new people, and tiny house interiors.