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December 13, 2012

How to Start a Business for Under $100

Guest Article Written by Tasha Mayberry for Rescue and CEO

"As a shoestring business, we were able to successfully start our business with less than $100. One of the advantages we had was being able to design our own website for free because that is what we do, but for others who are not web designers here is how to start your business with only $100:

  • Take some time to think about the purpose of your business, who you are targeting (and be specific when you define your target audiences as this will help you craft successful marketing messages), and decide on what makes your business unique and different (not just better than the competition) – also known as your Unique Selling Proposition (USP). These steps are important because it lays the framework for all the next steps. There are also free worksheets online to help with all of this. FREE
  • Name your company. Think of a name that describes what it is or what you do — or at least add a descriptive tagline so people are not guessing what you do. FREE
  • Use this tool to search for a domain – make sure it's available: http://www.instantdomainsearch.com FREE
  • Design a logo for free here: http://www.logomaker.com FREE
  • Buy your domain for 1 year = $10.17 (Go Daddy). Add the Deluxe Website Builder for $8.99/month. This will give you the ability to build a website without knowing web design skills and hosting is included. You do not have to pay extra for an email box package. You get a free email with the website and you can set it up so it forwards to a Gmail account so you do not have to worry about running out of space. In Gmail you can add your new business email account so you can receive and send emails from the new business email right from Gmail—you may add all your emails here and manage them from one hub (AOL, Yahoo, etc.). (Later when your business is profitable, we highly recommend investing in a new website but to get started this is sufficient.) COST= $19.16..."

Read the entire article here on Rescue a CEO

May 1, 2012

Read the entire article here on Rescue a CEO.

By Tasha Mayberry – Posted on CEOBlogNation.com

"As of March 30, 2012 all personal and business Facebook Pages switched to the new Facebook Timeline. Because of the significant changes, you may feel overwhelmed, confused or frustrated, but have an open mind to the new look and functionality because its features are really great to tell your business story. Below is a description of each feature with tips to help you effectively use the new Facebook Timeline for your business…"

Read More.

March 6, 2012

How to Create Creative Call to Actions

By Tasha Mayberry – Posted on DrShannonReece.com.

"What is a Call to Action?

A call to action (CTA) is the next step you want your target audience to take to further them in the "buying" process, which is the entire process of lead generation, nurturing and conversion. CTAs will help you drive traffic to you website/blog/social media sites; help you generate, nurture and convert leads, gives direction to your target audience and most importantly will help you make money!

So where do you use call to actions? Every time you create content, there should be a call to action. You should have a CTA on every web page of your website and in each newsletter, marketing email, blog post, video, ebook, white paper, landing page…again, everywhere you create content, you should have a call to action…"

Read more on drshannonreece.com.

February 8, 2012

12 Blogging Tips

By Tasha Mayberry – Posted on VentureMom.com

"A blog is an excellent way to show your expertise and bring value to your target audience. The marketing world has changed especially in online marketing. By first giving value in the form of advice, helpful tips or anything useful, people will remember you when it's time for them to buy a service or product like yours. So giving value first leads to more sales and word-of-mouth marketing which is the most powerful. You may be thinking to yourself right now, "Who is going to want to read a blog from me?" Or, "I don't know how to blog"… If you are blogging value that speaks to your target audience then there will be followers and if the second thought crosses your mind…anyone can blog – even you.

Here are some blogging tips that will help you create a successful blog that grows your business…"

Read more on VentureMom.com.

February 2, 2012

Facebook Timeline for Job Seekers

By Kaitlin Madden in the Chicago Tribune

"Here, three things you need to know in order to keep your Facebook Timeline private.

1. You'll have a cover image that everyone can see.
"One of Timeline's new features is the cover picture. This is the large, high-resolution banner image across the top of your profile," says Tasha Mayberry, founder of Social Media 22, a social media marketing and web optimization firm in Connecticut. "This is viewable by everyone and cannot be made private so make this a background or picture that you don't mind anyone seeing — including prospective employers…"

Read more on The Chicago Tribune website.

October 12, 2011

Three Steps to Optimize a Web Page

By Tasha Mayberry – Posted on VentureMom.com

"Web page optimization is an important step in search engine optimization (SEO). Today it is all about content. What value can you offer? Is your website content helpful? Does it show your expertise?

Equally important, does your content speak to a specific target audience? Does it solve a specific problem they have or fill a need? Have you effectively used personalization and customization? Yes, it's important to drive traffic to your website, but if your content is not effective once the prospect arrives, the "sales" cycle will end there.

Three steps to optimize your web pages…"

Read more on VentureMom.com.

November 28, 2011

New Entrepreneurs Remember This

By Gresham Harkless

"...What are the most important things (maximum 3) that entrepreneurs should remember when starting a new venture?

…Starting a business is a big decision, but if you are passionate about what you do and can provide a valuable service or product, then the rest will fall into place. Yes, it may seem daunting thinking about all the factors of a new business, but just start with the basics: (1) Develop your unique selling proposition (USP). What makes you different and unique; what sets your service or product apart from similar companies? Don't be better; be different. (2) Know your story. Passion is the single component that could make or break you…do you love what you do? I hope so! Take that passion and tell a story – your story. You are your brand. People do business with people they like and trust so open up and be ready to tell your story. Position yourself as an expert at what you do and the reasons for and the journey to starting your own business. (3) Know your target market. Before you can solve anyone's problems or fill a need, you must first understand your target market. What are they saying about products and services in your industry (do a Twitter search to learn up to the minute conversations from consumers – pretty powerful – or browse forums or other blogs). What do they need/want? What problems do they have? Take some time to really segment and define each specific target group; once you know what they need or want…then look back at your service and product to determine how to deliver the best value and solutions. Always be thinking what's in it for them – your ideal customer. Look into their world first and see things from their perspective..."

Thanks to Tasha Mayberry of Social Media 22 ..."

Click here to read the complete article including the feature response on Hearpreneur.com.

November 28, 2011

36 Best Business Takeaways for 2011

By Dr. Shannon Reece

"…18. Quality Not Quantity

As a shoestring start-up, we have learned over the past year the meaning of quality versus quantity. I realized that it's not about how many clients we get, but the quality of service and work we provide for the clients we have. Through giving value and being dedicated to putting in all that we can to each project – treating each client's company as if it were our own – the quantity part comes naturally through referrals and word-of-mouth marketing.

So, I'm thankful for the wonderful entrepreneurs we have worked with over the last year; each is so inspirational with their drive and ambition to make it happen. As much as we help them, they also help us by showing how hard work truly pays off. So thank you to our clients and we look forward to an abundant 2012!

Thanks to Tasha Mayberry of Social Media 22 ..."

Click here to view full article on Dr. Shannon Reece's Blog.

November 22, 2011

How to Write a Press Release

By Tasha Mayberry featured on Hearpreneur.com

"Press releases are an excellent way to get noticed by the media and to land on the front page of Google. There is certainly a craft for writing a successful press release.

Paid press releases are not cheap so you want to make sure to get the biggest bang for your buck (keep reading to find out multiple sites where you can post your release for free). There are three major bases to cover when writing a press release:

1) Content
2) SEO
3) Call to Action…"

Click here to read the entire article on Hearpreneur.com.

October 31, 2011

45+ Best Assets Women Bring to Business

By Dr. Shannon Reece

"...#22. Sheer Determination

Breaking from the stereotype, 'A women's place is in the home' – we have evolved to become SuperMoms, powerful executives, successful entrepreneurs, leaders and more. I believe sheer determination is one of the greatest assets that women can bring to the table…look how far it has gotten us! Breaking the glass ceiling and shattering once acceptable paradigms, we now have the confidence, will and ambition to be as great as our male counterparts in the world of business.

Thanks to Tasha Mayberry of Social Media 22 ..."

Click here to read the entire article on Dr.ShannonReece.com

October 24, 2011

Put A Ring On It: Does Being Married Automatically Get You Points In Your Career?

By Meredith Lepore

"...We asked a few women what they thought a ring on the finger did for them in their careers:

Tasha Mayberry, Vice President Marketing for Corporate Compensation Plans, said, 'I've been in the professional career world since age 22 and at age 27 became the VP of Marketing for an insurance brokerage firm…and yes, since I married my husband this past February, I am taken more seriously with clients, colleagues and the general business world. I notice this most when I'm attending or sponsoring a networking event, and when people notice the rings on my finger or I mention "My husband" they take me more seriously (I see it in there mannerisms, what they say to me, and how they follow up with me). Before, I felt that I was viewed as a young professional at events for the drinks and to socialize…but if they paid closer attention I usually always have water in my hand!

I don't think this is necessarily a bad thing however and although frustrating before I was married, I understand how this can be. Marriage equates to commitment, stability and a sense of values for me so I can see how this paradigm has formed. Then again, I think we are shifting as a society and putting more and more faith and value into young, unmarried professionals...'"

Click here to read the entire article on The Grindstone.

August 23, 2011

Best PR Tips

By Sara Shaw from The Entreprenette

"...28. What's in it for them!

My best PR tip: The best tip I ever got was to create a to the point pitch that answers the question: What's in it for them (the readers or viewers)? Answering the so what is most important to a media contact; keeping their target audience engaged and interested is their main goal. Benefit driven messages are always the best approach. Always be thinking of the angle and the benefits to the media's audience.
Thanks to: Tasha Mayberry of Social Media 22..."

Click here to read the complete article "Best PR Tips."

6 Questions on Social Media with Tasha Mayberry

Interview of Tasha Mayberry by Business2Community.com

"...1. How did you get your start in the industry?

I discovered my passion after being laid off for a year. I had just graduated earning a pre-law BA degree, had worked as a litigation paralegal for four years and was on my way to law school….then I got laid off from the firm I was working at and after an exhausting year of job searching and interviewing with no luck of finding a fulfilling opportunity, I decided to re-evaluate my passions, skills and what I was good at. Marketing fit perfectly – I have always been creative, great with connecting with people, organized, and like thinking outside the box. My first opportunity was a temp position at Keytag1.com where I was a "marketing analyst." I gained my most valuable knowledge of SEO and Social Media here. I discovered quickly how good I was at marketing – especially online marketing – and with my new found passion I landed a position as CCP, Inc. as the VP of Marketing and PR..."

Click here to read the entire interview on Business2Community.com

Google is the New Yellow Book:  SEO Tips

Written by Tasha Mayberry on Hearpreneur.com

"Google is like the new Yellow Book. If we want to try a new Thai restaurant, we Google it. If we are looking for an affordable Guess bag or set of golf clubs, we Google it. If we are looking for a dog grooming service, we Google it. If we are looking for the perfect venue to throw a birthday party, we Google it! We are becoming more and more reliant on internet search engine results and if your company is not showing up online, then you are missing out on a ton of business. Online marketing is not just for companies that have large marketing teams and resources. Internet marketing can be done by any company whether you are a sole entrepreneur, small business or larger! Online marketing especially SEO gives us a chance to level the playing field between start-up entrepreneurs to small businesses to Fortune 500 companies; the marketing world has surely changed for the better and you can all enjoy a piece of the pie too..."

Click here to read the entire article Google is the New Yellow Book:  SEO Tips

7 Ways to Boost Website Traffic

Katie Morell Contributor, Amex OPEN Forum

"…Optimize

Search engine optimization (or SEO) is important for any website. If a site is properly optimized, it will pop up on the first page of a search engine when a relevant term is searched.

For example, if you own a clothing store in Chicago and someone is looking for a summer dress, they may type ‘women’s clothing, Chicago’ into a search field, and click on the first few links. If your company is one of those links, all the better.

To optimize, use keywords in your site. These are words that may be used when searching for your type of business. Visit this site to find keywords for your industry.
“Keywords should only constitute 3 to 4 percent of each website page,” warns Tasha L. Mayberry, vice president of marketing for Corporate Compensation Plans, Inc., an insurance brokerage firm in Danbury, Connecticut. “If you use too many keywords per page, search engine spiders will think you are spam, and you could be docked for that…”

Click here to read entire article 7 Ways to Boost Website Traffic

5 Content Marketing Strategies for Small Businesses

Leyl Master Black, Amex OPEN Forum

“…3. Search engine optimize your content

https://www.openforum.com/media/subfolder/content_marketing_google_keyword_tool.jpg

Once your content is ready to post, the next step is to optimize it for search.

Start by researching which keywords and keyword phrases get the most traffic for a particular topic, using Google's Keyword Tool or another similar tool. Tasha Mayberry, founder of social media consulting firm Social Media 22, recommends that you use these relevant keywords or keyword phrases in your content title, in the file names of the article and images, as well as throughout the entire article or webpage…"

Click here to read entire article 5 Content Strategies for Small Businesses

50 Ways to Improve Your Facebook Marketing

Steve at ROI Detector

“…Post valuable content – and stay consistent! Post helpful articles, tools, blogs, free webinar, free ebooks, etc. Join in on the conversation! Interact with your fans. Use Facebook to build relationships, show personality, and promote good customer relations.  Tasha Mayberry, Social Media 22…”

Click here to view entire article 50 Ways to Improve Your Facebook Marketing