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Your Guide to Using Google+ B2B Marketing
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When it comes to social media, it can be easy to fall into the habit of focusing too heavily on the most popular websites. While it makes sense to be where the people are, it’s also important to pay attention … Continue reading
Posted in media pitch, SEO
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Developing a Content Strategy Part 2 - Objectives
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In the first installment of this series, I talked about the importance of an overall content marketing strategy. Today’s edition is about the first phase of your strategy: objectives. No strategy is complete without clearly defined objectives. A carefully crafted … Continue reading
Posted in online marketing, SEO
Tagged content marketing, development, goals, marketing, objectives, online marketing, plan, public relations, SEO, strategy
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Three Steps to Optimize a Web Page
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Web page optimization is an important step in search engine optimization (SEO). Today it is all about content. What value can you offer? Is your website content helpful? Does it show your expertise? Equally important, does your content speak to … Continue reading