Email marketing is another avenue to provide valuable content to your customers and prospects. Having an e-newsletter or eZine (online magazine) is sent out on a consistent basis will keep your company in the forefront of your customers’ and prospects’ minds. Your newsletter can be as simple as a helpful article or “Tip of the Week” to a more robust newsletter that has multiple articles and sections (testimonial of the week, customer story, Industry Specific Trivia, or even “Ask the Expert”). Email Marketing can also consist of email campaigns that keep in contact with prospects - also known as drip marketing. For example, if someone requests a free white paper from you, you send an initial email with the white paper, but then you orchestrate a series of follow up emails that bring additional value ultimately turning that prospect into a customer!

There is an art to email marketing – getting people to open the email is most important. How many emails do you get on a daily basis where you glance at the subject and in two seconds decide to delete it without ever opening it? This happens all the time, but Social Media 22 can help you with a successful email marketing campaign. We will help you design a newsletter that will stand out from the rest while branding your company, help lay out an editorial calendar for email distribution and will assist you with creating unique content that is valuable. Whether you want to revamp your current newsletter or begin a newsletter or email marketing campaign, Social Media 22 can ensure that you are executing this type of marketing properly and successfully!

What are the benefits of email marketing?

• Allows you to deliver information consistently to your customer and prospect base.
• Is an excellent strategy to build targeted lists.
• Drives more traffic to your website when your newsletter has strong calls to action.
• Decreases costs (direct mail, faxing, print campaigns, and media advertising).
• Encourages word of mouth marketing – when someone likes your newsletter they will share it on their social networks, bookmark it and even tell their friends, family and colleagues about it.

Free Email Marketing Consultation! Let’s discuss how your company can benefit from email marketing in a free consultation. We look forward to chatting with you and learning more about your business! Dial 207.317.6099 or click here.