Public Relations (PR) is an important aspect of any marketing plan. Getting mentioned in the media drives huge traffic to your website and with a correctly built website that has strong calls to action (CTA's), you can turn these visitors into customers. We are highly skilled at writing copy that gets the attention of the media and have built important media relationships that will get you results. We can get you interviews in magazines, newspapers, TV and radio (locally and nationally). We have gotten clients on Good Morning America, WABC TV, Fox News, CT Now, Better TV, Sirius Radio, The Mary Jones Show, and in In Touch Weekly, New York Times, Parents Magazine, Baby & Child, Newborn & Pregnancy, New York Times, The National Enquirer, Fairfield Parents magazine along with multiple other blogs and newspapers. Media coverage not only creates exposure, it builds credibility. But how do you get heard in the media?
Getting a journalist to respond to you! |
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The first step is to make sure you are reaching out to the appropriate media contacts. Social Media 22 will provide you with a list of targeted media contacts - Journalists/reporters/bloggers that cover your area of expertise. In addition, you will receive a list of media outlets that report on your type of business, product or service.
Next, what is your pitch?
It’s important to realize what people are talking about within your industry – what is the current buzz? The media reports on what people are talking about and what people are interested in.
This can be done in many ways including but not limited to:
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- Search keywords relevant to your business on Twitter at www.search.twitter.com. Know up to the minute conversations and build off of these for your pitch.
- Set up Google Alerts at www.google.com/alerts using keywords. You will get daily emails giving you news, articles, blogs that are talking about the keywords you set an alert for. (Tip: set up an alert for your company name to pick up on anything being said about your company!).
- Browse conversations within Linkedin Groups. Linkedin is made up of professionals and if you join a group that is specific to your industry you can chime in on discussions and news being posted.
Next, use your expertise and write an article or email pitch that is unique. Think of an angle that the Readers would want to hear about and tell the media contact why. Social Media 22 has experienced PR professionals that can guide you through this process to ensure that you are heard in the media. We can also be your company’s PR representative and handle your entire Public Relations campaign.
By using our PR System (MyPRGenie) we will publicize and market your business by tapping into our media database which has contact information for more than 500,000 journalists, bloggers, TV/radio producers, magazine editors, and all other types of content creators in the media. We will reach local, national and world-wide media and have targeted lists already of over 30,000 media contacts within the health/NYC media/women's interest/top tier news/lifestyle industries (and any other ones pertinent to your target audiences). Sending press releases and press pitches directly to the inboxes of the media is far more effective than paying hundreds of dollars to a newswire to release one press release hoping that the right people see it.
Through our PR System we will connect to your massage businesses' target audiences, build its online presence, build relationships with key influencers in the media, and tell the world what makes your massage businesses so great!
We will create a branded PR newsroom for your massage businesses. The online profile allows us to pitch news to the media on behalf of your brand as well as send unlimited press releases. The profile further helps your massage businesses showcase the brand and increase placement in Google, Yahoo!, and Bing search results. Additionally, the media and other MyPRGenie users can become a fan of the your massage businesses newsroom creating a community who follows the brand.
- Media mentions and press about your business creates credibility, buzz and interest.
- Generates more customers because more people will know about your business (cuts advertising costs too).
- Drives more traffic to your website and social media websites.
- Ability to deliver news directly to target audiences via magazines, journals, blogs, news channels, radio programs and more that your target audience tunes into.
- Optimized content that gets your business found by the media and consumers.
- Publicize your business and get top search engine results.
- Affordable cost – you do not have to pay thousands of dollars a month to get high quality PR.
When you land in the media it feels great! Contact us to receive a FREE sample media list of specific opportunities you can act on! Let’s start today to see how you can get more exposure and more business by having a strong public relations plan. Dial 207.317.6099 or click here to contact us
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