You can still generate leads with a limited marketing budget. Many companies are “shoestring” businesses and in the start-up phase it is important to maximize ROI and obtain new business without investing a lot of money. Here are four affordable ways to generate leads:
1. Build your prospect list with a Value Offering. You want to capture the name and email of as many people who visit your website. An easy way to do this is to offer something of value for free – I call this your value offering. This could be a free ebook, a reference or how to guide, a free product, etc. Make sure your value offering is visible on your home (or even on every web page) and is “above the fold.” The best way is to have a simple form that describes what the value offering is and its benefits, then two fields: 1) Name and 2) Email (and Company Name if you sell B2B). Then once they submit the form, an email is sent with their download link or instructions on how to redeem their “gift” or a web page appears with this information (all automated so no extra work for you!). Now, you have given value AND collected prospect information for your marketing/email list. Plus, if the content is great in the ebook or whatever you offer, they will likely contact you for more help. *Always provide a visible unsubscribe link or way to unsubscribe when emailing prospects.
2. Write Guest Blogs. Content-driven marketing is extremely effective and is a way to show your expertise/product/brand. Search for blogs within your industry – preferably with high traffic. Look at the number of subscribers, number of Facebook fans or even the website’s Alexa Rank to gauge this (check out this free tool to check Alexa Rank; anything under 750k is a good ranking and the lower the better). Then contact the blog owner and ask them if they would be interested in posting a guest blog on (your topic). Most bloggers will say yes because it provides valuable content and variety for their blog without taking the time to write themselves. Make sure your guest blog is informative/helpful/interesting. Guest blogs are not the place to sell your product. The most successful blogs are short and concise (400 – 600 words) offering tips of some sort, steps on how to accomplish something, or even advice (bullet points or lists work well for easy reading). At the end of your blog, make sure to add a short bio. This is where you can promote yourself and your business so explain what you do, link to your website and even better, add a call to action (“Like us on Facebook to receive a free ebook” or “Enter our giveaway at www.yourwebsite.com”). If the content is helpful in your guest blog, people will take notice and click to your website and even take action to become a prospect/client.
3. Create a button or small banner. Think of this as an advertisement that clicks to your website. Other bloggers and business owners who you partner with or who want to recommend you can place this button on their websites, blogs or even in their newsletters. Often times other businesses will gladly add your button in exchange for you adding their information to your website. The easiest way to do this is to create an “Our Friends” page or something along these lines. Here is an example: http://www.woombie.com/static.php?page=our_friends
By having a button or banner on another website you are in front of more people seeing your call to action and they will likely click to your website to learn more if the button is optimized.
Here is example code for a button (you can use this same code and just replace with your website/landing page link after the href= and then the link to your button image as the src=; careful not to erase the quotation marks):
<
a href=”http://babeecovee.com/” target=”_blank” title=”6-in-1 Baby Blanket and Cover”> <img alt=”BabeeCovee multi-use baby blanket and cover” src=”http://www.babeecovee.com/images/babee-covee-button.jpg”> </a>
Make sure your button clearly states what your company is or does – you can illustrate with an image too. Other tips when creating a button/banner:
- Add a call to action: “Like us on Facebook to receive 10% OFF” for example.
- Make the button small: 150 pixels by 150 pixels is best
- Add the button to your website – “Grab My Code” – show the button and show the code to copy so people visiting your website can add your button to their site if they want. See how we set this up for Woombie at www.woombie.com (home page, bottom left)
- Save the button using keywords in the file name (helps SEO).
- Add a keyword rich title tag and alt tag like in the above code example (again for SEO).
- Always make sure the button clicks to your website or landing page.
4. Create a custom email signature. A custom email signature grabs people’s attention and makes your company look professional and perhaps bigger than it is. Every time you send an email you have a chance to market your business. In your signature make sure to add:
- Name and Title
- Company Name and even a tagline if you have one
- Address (people like to know this when doing business with you)
- Phone, Fax, Email, Website
- Call to action (see example signatures below)
- Social Media Icons
- Picture of you and/or your logo
Example #1
Example #2
Example #3
5. Build a Facebook “Fan Reveal Tab”
You can only market your company yourself to a certain point, but with social media and word of mouth marketing and viral content these days, can bring you to an entirely new level! It’s so awesome! There are limitless opportunities to use social media to promote your business and obtain new customers, but one of our favorite strategies is the Facebook “fan reveal tab.”
This is a tab on Facebook that offers a value offering (coupon, eBook, giveaway, guide, free consult, etc.), but in order to claim the offer one must like your Facebook page. Non fans see text like: “Like ABC Company On Facebook to Enter our Monthly Giveaway!” Once they like your page, fan-only content appears with the download link, entry form, etc. to claim the value offering. Using Rafflecopter is quick and easy and captures the name and email of everyone who enters so not only are you getting more Facebook fans, you can also add these prospects to your email marketing list (again make sure you have an unsubscribe button on all emails).
Examples to see how it works:
Babee Covee’s Fan Reveal Tab
Little Toader’s Fan Reveal Tab
Family Sleep Institute’s Fan Reveal Tab
Overall, there are many ways to generate leads without spending a lot of money. Think outside the box and use your expertise and valuable content as your main tool to get more business.
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Blog written by Tasha Mayberry, Co-Founder of Social Media 22, LLC
Tasha is the Co-Founder of Social Media 22 with her husband Pavel. Social Media 22 is a web design and internet marketing company that helps companies gain online visibility and obtain new business using easy and affordable techniques. They specialize in custom website development, website revamping, blog and newsletter design, search engine optimization, social media marketing, public relations/media outreach, and overall marketing for entrepreneurs and small businesses. Tasha has gotten clients on major news TV networks including Good Morning America, Fox, and NBC. Additionally, their clients have been seen in many magazines including In Touch Weekly, Marie Claire, Baby & Child, The National Enquirer, Pregnancy & Newborn, and more as well as major radio shows. To contact Tasha email [email protected].