1. Profile optimization – apps, customization, powerful brand messaging, etc.
2. Growing your networks – searching for people within target audiences
3. Building strong business relationships – actually connecting with people, customizing invites & messages, building partnerships that are mutually benficial
4. Providing valuable/educational info – NO SALES PITCHES – (e.g. must know tips on… OR Top 5 ____ you need to know)
5. Once you provide valuable info, then drive action and give a free offer. Ask the person to visit your website, request a free report, attend a complimentary webinar, visit/follow your blog, etc.
6. Creating and maintaining a great social media reputation – credibility, do not spam, constant updates on a daily basis, overall professional & positive attitude
I have a clear passion for social media optimization and am convinced that it undoubtedly will continue to be the type of marketing that will put companies at the top. See you there!