Have you been searching for ways to incorporate visuals into your marketing strategy? Instagram could be the perfect tool for your business.
Instagram is a popular photo sharing platform that has changed the way people and brands interact online. More than 60 million photos are uploaded day and 70 percent of Instagram users check their profiles once a day.
If you’ve been looking for a unique way to showcase your business and tell a visual story, Instagram can help you gain more exposure through social media. Since Instagram can be linked to other social media accounts such as Facebook and Twitter, it can be a powerful tool for building awareness of your brand.
As you continue to develop ways to incorporate visuals into your marketing strategy, here are seven ways to use Instagram to market your business.
1. Create a community.
With 200 million active users, Instagram has grown into a wildly popular platform for social media users. Chances are, it’s very likely some of your customers are using this platform as well.
When using Instagram to promote your business, create a community of brand advocates and loyal customers. This can be done by sharing interactive photos and engaging with your followers on Instagram. You can also use unique hashtags describing your business or product that your followers can use.
2. Establish a visual brand identity.
Instagram is an amazing platform for sharing the visual story of your business. Use photos to show customers the culture of your business, behind the scenes footage, and of course, photos of your products.
Visual brand identity depends greatly on the photos you take and the design elements you use. Carefully choose filters that reflect your brand and include photo captions to give your business a voice. This way, whenever a customer views your Instagram photos, they’ll immediately know it’s your business.
3. Showcase products in a creative way.
One of the best benefits of using Instagram to promote your business is the creative freedom you have. Whether you upload a series of photos or short videos, there are endless ways to showcase your products in a creative way.
For example, if you’re preparing to launch a new product, you could create a stop-motion video to promote your product launch. This is a fun and unique way to grab the attention of your followers and get them engaged with your new product.
4. Elevate your photos.
Although Instagram offers a variety of filters for your photos, it’s recommended to use additional photo editing apps such as VSCO Cam to edit your photos. This way, you can create high quality photos that will attract more followers to your business.
5. Post at the right times.
Just like any social network, you need to pay attention to when you post content to Instagram. By knowing the peak times where your audience is engaging on Instagram, you’ll be more likely to reach them for your content.
For example, if you’re a clothing brand for college students, you’d probably want to post content when your audience is out of class or at lunch. This way, you’re reaching your target audience at the right time of day, which will encourage them to interact with your content.
6. Engage with your audience.
Instagram is one of the best social media platforms for building engagement. Once you’ve established a strong following and created a community, it’s time to convert your followers into customers.
Not only should you be responding to your followers’ comments, but you should also like and comment on their photos as well. Make sure to follow hashtags your customers are using a join in on their conversations. This is a great way to boost engagement and make your brand stand out online.
As you can tell, there are many benefits to using Instagram to build awareness of your business online. By using Instagram to tell your brand’s visual story, you’ll connect with more people and build a stronger relationship with your target customers.
What are your best tips for using social media to build your business?