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Social Media Marketing Trends to Avoid
Image courtesy of Shutterstock One way to think about social media is that it’s like real-world traditional media, but faster. Every trend waxes and wanes in hyperspeed, going from unknown to hot to tired to uncool in a matter of … Continue reading
Posted in marketing, social media
Tagged audience, avoid, facebook, marketing, social media, trends, tumblr, twitter, worst practices
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Developing a Content Strategy Part 2 - Objectives
In the first installment of this series, I talked about the importance of an overall content marketing strategy. Today’s edition is about the first phase of your strategy: objectives. No strategy is complete without clearly defined objectives. A carefully crafted … Continue reading
Posted in online marketing, SEO
Tagged content marketing, development, goals, marketing, objectives, online marketing, plan, public relations, SEO, strategy
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Developing a Content Strategy – Part 1
In the old days (you know, the 90’s) marketing on the Internet was about spreading your logo as far as you could. The more visitors who saw your brand’s name, the more likely you were to make a sale. This … Continue reading