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6 Ways to Use Instagram for Business
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Have you been searching for ways to incorporate visuals into your marketing strategy? Instagram could be the perfect tool for your business. Instagram is a popular photo sharing platform that has changed the way people and brands interact online. More … Continue reading
Posted in social media
Tagged branding, content marketing, Instagram, marketing, SEO, social media
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Developing a Content Strategy Part 2 - Objectives
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In the first installment of this series, I talked about the importance of an overall content marketing strategy. Today’s edition is about the first phase of your strategy: objectives. No strategy is complete without clearly defined objectives. A carefully crafted … Continue reading
Posted in online marketing, SEO
Tagged content marketing, development, goals, marketing, objectives, online marketing, plan, public relations, SEO, strategy
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Developing a Content Strategy – Part 1
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In the old days (you know, the 90’s) marketing on the Internet was about spreading your logo as far as you could. The more visitors who saw your brand’s name, the more likely you were to make a sale. This … Continue reading
10 Essential Components of a Successful Newsletter
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Marketing is a multi-front effort. Your overall strategy should include several components designed to work together to achieve the same goal. One of the most effective tools in your arsenal is the newsletter. Ideally, you should only be sending your newsletter … Continue reading
Three Steps to Optimize a Web Page
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Web page optimization is an important step in search engine optimization (SEO). Today it is all about content. What value can you offer? Is your website content helpful? Does it show your expertise? Equally important, does your content speak to … Continue reading