Category Archives: marketing

Social Media Marketing Trends to Avoid


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Image courtesy of Shutterstock One way to think about social media is that it’s like real-world traditional media, but faster. Every trend waxes and wanes in hyperspeed, going from unknown to hot to tired to uncool in a matter of … Continue reading

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10 Essential Components of a Successful Newsletter


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Marketing is a multi-front effort. Your overall strategy should include several components designed to work together to achieve the same goal. One of the most effective tools in your arsenal is the newsletter. Ideally, you should only be sending your newsletter … Continue reading

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Five Free Ways to Generate New Business


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You can still generate leads with a limited marketing budget. Many companies are “shoestring” businesses and in the start-up phase it is important to maximize ROI and obtain new business without investing a lot of money. Here are four affordable … Continue reading

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How to Grow Your Network on Linkedin


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Part II of III: How to Use Linkedin to Market your Brand In the previous post we gave tips on how to create and optimize your Linkedin profile and also gave some action steps to take. Click here to review … Continue reading

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How to Use Linkedin to Market your Brand (Part I of III)


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Linkedin is a professional social media platform that showcases you as an individual – as a professional. Linkedin is an essential network to be a part of because you are your brand. At the end of the day, it’s your … Continue reading

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