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Developing a Content Strategy Part 2 - Objectives
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In the first installment of this series, I talked about the importance of an overall content marketing strategy. Today’s edition is about the first phase of your strategy: objectives. No strategy is complete without clearly defined objectives. A carefully crafted … Continue reading
Posted in online marketing, SEO
Tagged content marketing, development, goals, marketing, objectives, online marketing, plan, public relations, SEO, strategy
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Developing a Content Strategy – Part 1
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In the old days (you know, the 90’s) marketing on the Internet was about spreading your logo as far as you could. The more visitors who saw your brand’s name, the more likely you were to make a sale. This … Continue reading
5 Easy Steps to Set Up Google+ For Your Business – and show up in search results!
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Does your business have a Google Plus business page? If not you should consider creating your Google+ business profile to help you get ranked/indexed by Google for search engine optimization. The more followers and +1’s your Google+ page receives, the … Continue reading
Five Free Ways to Generate New Business
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You can still generate leads with a limited marketing budget. Many companies are “shoestring” businesses and in the start-up phase it is important to maximize ROI and obtain new business without investing a lot of money. Here are four affordable … Continue reading
Posted in marketing, online marketing
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How to Grow Your Network on Linkedin
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Part II of III: How to Use Linkedin to Market your Brand In the previous post we gave tips on how to create and optimize your Linkedin profile and also gave some action steps to take. Click here to review … Continue reading
Posted in Linkedin, marketing, online marketing
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